Motovario

This is a significant milestone in the Group’s digital transformation journey, made possible by a team made up of Cristiana Adani (CRM Manager), Vanessa Marchesi (IT Manager) and Erica Bergonzini (Product Marketing Manager), who have enhanced the existing technologies with new, cutting-edge tools.

As a result of this renewal, the Spanish branch will be able to:

• Improve the customer experience by gaining a deeper understanding of customer needs, together with all the necessary technical information
• Strengthen the inbound marketing approach: interaction with customers is becoming more a seamless flow of knowledge, and is therefore a key step to anticipate their needs and offer increasingly customised and effective solutions.

We are already seeing the fruits of this commitment and investment, as the other branches that have gone live have achieved great results in the first few months.

Well done!